step by step seo tutorial for beginners

What is SEO?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

There are 2 major types of SEO techniques namely,

1. White hat SEO technique
2. Black hat SEO technique

The list of activities that you can do in white hat technique is as follows:

1. On-page SEO optimization
2. Off-page SEO optimization

Reference purpose seo image

The list On-page SEO activities is as follows:

• Keywords in Title Tag
• A unique title for every page
• Title length should be between 55 to 65 characters
• Brand Name in Title
• Keywords in Meta Description
• Unique Meta description for every page
• Brand Name in Meta Description
• Keywords in H1 and H2 (Heading tags)
• Keyword density within content
• Unique content on a page basis
• Quality content with good length
• Images with Alt attribute
• URL Structure as per the hierarchy
• Using of Keywords in URL
• Use of dash(-) operator in URL
• Avoid using session ID, parameters and any special character apart of the dash
• Interlinking among pages with proper anchor text
• Canonical tag integration for redirection and non-indexing
• Meta viewport for mobile SEO
• Broken Links redirected with actual link
• If Broken links not redirected remove it or set 404 page
• Custom 404 pages for all non-available page
• Favicon
• Blog
• Sitemap.xml
• SSL (https)
• Robots.txt
• Mobile compatible
• W3C validated

The list Off-page SEO activities is as follows:

• Directory Submission
• Social Bookmarking
• Blog Commenting
• Forum Commenting
• Blog Post (Blogger & WordPress)
• Web 2.0 Submission
• Article Submission
• Press Release Submissions
• RSS feed generation and submissions
• Review Submissions
• Business Profile Creation
• Q & A Submissions
• Document Sharing
• Classified Ads Submission
• Video Submission & Promotion
• Photo Submission & Promotion
• Local Business Listing (Google, Bing @ Local Listing Sites)
• Social Networking

The list of Black hat SEO techniques is as follows:

1. Unrelated Keyword
2. Keyword Stacking and Keyword Stuffing (multiple same keywords)
3. Tiny Text, Hidden Text, and Hidden Links
4. Cloaking 

So by the use of above-mentioned techniques you can easily drive the traffic on your website.